SOMO · NYC + Las Vegas

Media
in motion

Enter to win a free Yankees ticket giveaway! Share your zero carbon footprint commute strategy on SOMO's Instagram to enter. Read on for more information.

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SOMO digital taxi top in Times Square
SOMO digital taxi top on the Las Vegas Strip at night
smartwater creative on a SOMO digital taxi top
Digital taxi top at Caesars Palace at dusk
Visit Buenos Aires creative in Times Square
Fan Giveaway

Enter to win
2 free Yankees tickets!

To participate:

1Follow

Follow SOMO on Instagram.

2Comment

Comment on the most recent Instagram post with a comment describing how you navigate NYC using a zero-carbon route.

Entries close September 7. The winner will be selected randomly and informed via SOMO's Instagram account, so watch for a message from SOMO once you enter. Good luck!

Enter on Instagram

NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and D.C., 18 years or older. Void where prohibited. Promotion ends at 11:59 PM ET on September 7, 2026; entries received after that time will not be eligible. Winners will be selected at random from eligible entries and notified via direct message from the official @somo_world Instagram account; SOMO will never ask winners for payment information. Odds of winning depend on the number of eligible entries received. Prize consists of two (2) tickets to a New York Yankees home game; prize has no cash value, is non-transferable, and no substitution is permitted except at Sponsor's sole discretion. By entering, participants agree to release and hold harmless Instagram, Meta Platforms, Inc., Major League Baseball, the New York Yankees, and SOMO from any and all liability in connection with this promotion. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram, Meta Platforms, Inc., Major League Baseball, or the New York Yankees. Sponsor: SOMO.

SPREAD 02 · GIVEAWAY
Cleaner air.
Greener media.

A little about us: SOMO operates a network of digital taxi tops carried by hybrid-electric taxi fleets — vivid digital moving media with reduced vinyl waste and an environmentally-conscious approach to OOH.

Let's hail an audience for your next ad campaign with audience, zip code, and radius targeting throughout the cities we operate in. Block to block and river to river, SOMO media flows with daily life and activates when and where your brand needs it.

digital oohgreen mediaprogrammaticmoving media
SPREAD 03 · MISSION

The numbers spread

3.6BImpressions per month · New York City + Las Vegas
4MYellow taxis hailed per month · NYC
17MPassengers / mo
5,200Digital displays
1.1BTaxi GPS data points
<24hContract → launch
SPREAD 04 · DATA

The
lineup

All-digital, programmatic-ready, geofencing included. Buy direct or via Place Exchange, Vistar, Perion & Broadsign.

Digital Taxi Tops

NEW YORK CITY · 4,000

4,000 full-motion displays mounted across 2,000 partner taxis — eye-level, above traffic.

Taxi Top + Back

LAS VEGAS · 1,200

SOMO-exclusive 360° displays on 400 Strip vehicles; add a wrap for the 3-Display Domination.

TaxiTV

10 markets

In-ride screens with video + audio aboard 6,000 taxis nationwide.

Activations

Turnkey

LED trucks, projections, wraps & staged taxi line-ups for tentpole moments.

SPREAD 05 · PRODUCTS

Shot on location

smartwater taxi top
SMARTWATER
MoMA taxi top
MOMA
SOMO creative on the Las Vegas Strip
SOMO
Operation Mincemeat taxi top
MINCEMEAT
My First Ex-Husband taxi top
MY FIRST EX-HUSBAND
Visit Buenos Aires taxi top
BUENOS AIRES
SOMO creative at Excalibur
SOMO
sweetgreen taxi top at Radio City
SWEETGREEN
Broadway musical taxi top
BROADWAY
Luware taxi top at Caesars Palace
LUWARE
Degenere taxi top in Times Square
DEGENERE
sweetgreen taxi top
SWEETGREEN
Silver Sevens taxi top at the Venetian
SILVER SEVENS
Luna Luna taxi top
LUNA LUNA
Job Today taxi top
JOB TODAY
SPREAD 06 · CREATIVE

Media in
motion.

Get in touch to learn more.

Contact Us
© 2026 SOMO · Part of the GPO Vallas family
SPREAD 07 · CTA